Safe Zones
Give the logo room to work. The safe zone is the minimum clear space that must surround both the logomark and wordmark at all times, free from text, imagery, and other visual elements. It protects the integrity of the mark and ensures it reads clearly wherever it appears.
The safe zone for the logo symbol equals half the width of the % symbol.
The safe zone for the logo equals the full width of the % symbol within the logo.
Color
The logo has four approved color versions, each built for a specific background. The default is the black mark on a light background. Use this whenever possible. The other versions exist for situations where contrast or background demands it. Never mix elements across versions. Don't use color combinations outside of these combinations.
Do's and Dont's
The logo only works when it's used correctly. These rules aren't here to slow you down. They're here to make sure the mark stays sharp, consistent, and recognizable every time it shows up.
Don't stretch or distort the logo
Do scale proportionally
Don't rotate or tilt the logo
Do keep the logo upright
Don't place it on busy or clashing imagery
Do use on approved backgrounds
